Hudson White jeans's Articles

There is no garment more at the mercy of fashion: nothing that defines you as chic, chav or cheap more than the jeans you wear. Therefore the only jeans that you should buy this year are Hudson Premium denim jeans.

There is no other piece of clothing that induces so much stress when it comes to tracking down the ones that fit the fashion remit of the day, flatter your bum and make your legs look long and slim. And we’re apparently prepared to go to great lengths to find the perfect pair.

According to a survey last year by Which? magazine, the average person spends twice as long shopping around for the right pair of jeans as they do choosing a current account – almost 40 per cent of those surveyed spent up to three hours choosing jeans.

And with a trendy new denim label launching almost every week, keeping track of what’s hot and what’s not is like trying to keep up with Kate Moss’s love life. Hudson Skinny or Hudson straight? Hudson Bootcut or  Hudson baggy? Hudson Grey or Hudson indigo? High-waist or hipster? Designer or High Street?

The truth, of course, is that it’s a very personal choice: take into account your budget and your body shape and you’ll narrow your options considerably. Jeans were originally created by Levi Strauss for the gold prospectors of the American Mid-West and not everyone wants to spend £200 on a garment many people consider to be ‘workmanlike’. And if you really want the status of a Hudson Jeans label (£175) or True Religion’s Joey Big T jeans (£435), you will pay handsomely for the privilege.

In fact, the most expensive jeans in the world, designed by Italian Giovanni Cavagna, are £29,000 and are made from a specially-engineered denim woven with a thread drawn from pure platinum. But for those who don’t boast the budget of a footballer’s wife, Primark is shifting squillions of pairs of its £12 jeans to savvy fashionistas, while Hennes denim range is walking out of stores at £29.99 a pop.

Cheap Monday’s narrow-leg £40 jeans are so elusive they are changing hands for £70 a pair on eBay, while hundreds of Topshop’s Baxter jeans (£39) are sold every day. So insatiable is our search for the perfect pair of jeans that savvy retailers have come up with tailor-made services which aim to take the pain out of the process. After all, wouldn’t it be better if it took 30 minutes, not three hours?

There are personal shoppers at Liberty, and Selfridges offers a state-of-the-art body-scanning machine which will apparently create the ultimate personalised jeans for your figure. And there’s even a website dedicated to the hunt for the perfect jeans – simply give your measurements, body type and budget and Boredofthehighstreet will suggest the best brand for you.

Sounds too good to be true? That’s what we thought. So Lifestyle sent five desperate denim hunters to track down their perfect match using some of the services on offer: