You will struggle to find a more iconic fashion item than the Levi 501 denim jean. The design was first developed in the USA in around 1872, it has become the world’s most successful manufactured article of clothing. First conceived as a sturdy working garment for miners in California, the ubiquitous ‘blue jean’ is now worn throughout the world from the mine to the boardroom, and is as much a symbol of the western lifestyle as it is a staple item in billions of wardrobes.

The Levi 501 has gone through countless fashion relaunches from the flower power era of the 1970s with personalized bell-bottoms, to the acid and stonewash of the 1980s through to the neat and classic designs of the 1990’s. Who can forget the classic TV ads and their soundtracks, (all the girls will remember Nick Kamen in, or rather OUT of his 501′s whilst doing his washing!) and even now it’s hard to imagine a world without Levi 501’s.

No one can argue with the fact that Levi’s 501s are the perfect fitting jean bar none, looking great on everyone and just get better and better with every wash and wear. The Levi’s brand offers the widest range of great fitting jeans on the market, with a style and fit for every body and they are the most successful, widely recognized and often imitated products in the history of apparel.

Buy yourself a piece of pure fashion history! Worn by so many celebrities it would be impossible to mention them all here. Levi 501’s are now available on www.boredofthehighstreet.com

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